About us.

Impact Arena was founded in Gothenburg in January 2019 with a vision to be a strong motor/enabler in the startup world by helping companies grow fast and​ sustainable. We are currently only working in the Gothenburg area, but we have expansive plans!

Elin Hartelius

 Founder & Enabler
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Elin began her career with three sabbatical years travelling the world, before she landed in Uppsala where she completed her Bachelor's degree in Human Resources in 2008. Since then Elin has worked in different roles/companies/industries within the HR field in Stockholm and Gothenburg. Elin loves to experiment, innovate and challenge status quo and thrives in the entrepreneurial role where the sky is the limit. When Elin is not working you will usually find her in the forest - either with the family or running while listening to an exciting podcast. She ran the toughest Ultramarathon in Sweden in November -19, 175 kilometers in mud and darkness. She managed that thanks to her focus and dedication (and a lot of training).

Lovisa Ehrenborg

Founder & Enabler

​Lovisa has worked with search and recruitment in the tech industry since IT recruitment was easy (it was a while ago). Lovisa loves to build strong management teams while helping individuals to take the next step in their personal development. When Lovisa does not drink black coffee with customers and candidates, or sits with her nose down in the latest digital sourcing tool, she is either running or sitting on her yoga mat, where she finds focus in an intensive everyday life where job and entrepreneurship are interspersed with family life.
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Peter Gustafsson

Founder & Enabler

​After Chalmers Peter chose the entrepreneurial path and has since then been stuck in the startup world. He is dedicated to help others succeed and has helped many founders to start and grow their companies. What Peter does not know about SaaS companies is not worth knowing. Everyone around Peter knows his energy and drive, he sees things clearly and makes things happen.
Peter also has a passion for sailing and runs the site Blur.se. This fall Peter and his crew sailed around Sicily and finished at 3rd place. Sometime in the near future, they will sail from California to Hawaii.
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Emmy Karnerud

Founder & Enabler

​After a couple of years in the IT- industry, Emmy changed course and graduated from the Kaospilots in 2005 and has since then worked in HR roles in several industries. In parallel she has been a voluntary worker in various forms. Emmy's interest in people's different choices is based on her years in Guinea-Bissau, South Africa, Mexico, Denmark and Spain, where she has lived, studied and worked. After three Sahara Marathons, Emmy has turned into a Ultrarunner. This summer, she suceeded with her biggest challenge so far; 175 kilomters and 11,000 altitude meters in the Basque mountains. Next summer she aims to run 320 kilometers-  from Götaplatsen to Båstad.

Sandra Jacobsson

Talent Acquisition Manager

Sandra Jacobsson changed her path from being a well rounded trained dancer to studying Human Resources. She has just begun her second year of the program and absolutely loves it. Even though she is at the beginning of her journey, she has already gained experience in the field of HR, due to her curiosity and drive. Outside of her studies she still continues her passion for dance, enjoys great food and good laughs. She takes great care of her personal relationships, both her friends and family are very important to her.
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Your Name

Jobb title

A smart text that describes you as an interesting person that can do the work and deliver exeptional results. You will fit in beatifully and be a great addition to our team. You possess a combination of skills and experience that make you stand out from the crowd. Hiring you will make us look smart and make our lives easier.